Dialogue plays a pivotal role in community media, in the sense that messages can be refined and new angles to the topics explored, which can enhance the understanding of the issues at hand for the community involved. Hence dialogue can be used as a tool for changing social and cultural attitudes, this can happen through discussion forums where people can express and exchange views, etc.
Development Communication, on the other hand, is at the basic key to Social Changes and Development and Community Service is at the heart of Community Media. With accurate information, people can make better choices on everything from preparing for a natural disaster to practicing healthy behaviours. Great media can make people think, prompting changes about issues like gender equality and good governance.
Development communication comprises a whole range of strategies and approaches, from Behavioural Change Communication to Social Marketing for Social Change.